Taxi- Exploit the Icon

• 1,000 vehicles in 100 cities with population of > 3 million

• Overseas manufacturing plants and/or CKD operations in low cost developing economies

• Significantly reduce the cost of the vehicle

• Maintain margins – increase ROS%

• Income from royalties and share of JV profits

• Product improvements

• keep design and development

• control the brand

• Alternative powertrain strategies – hybrid/ low emission

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